January 1, 2026
Have you ever toured a La Crescent home and the listing agent offered to write your offer too? It can feel convenient, but it raises an important question about who is representing your interests. If you shop along the Mississippi and compare Minnesota and Wisconsin options, it is easy to get mixed messages. In a few minutes, you will understand how dual agency works in Minnesota, what it means for your negotiation power, and the simple steps that keep your goals front and center. Let’s dive in.
Dual agency happens when the same real estate licensee or brokerage represents both the buyer and the seller in one transaction. Because the parties often have different goals, this setup creates a built-in conflict. In Minnesota, dual agency is allowed only with informed, written consent from both sides. Your agent must disclose the relationship and explain what services will and will not be provided.
Under dual agency, some duties are limited. The agent can share facts, coordinate logistics, and help with forms, but they cannot advocate for one party against the other. You should not expect confidential bargaining strategies, a recommended offer price tailored to beat the seller, or disclosure of the other side’s private priorities. Confidentiality still applies, but in practice you should assume detailed strategy may be harder to keep fully separate when one licensee or firm works with both sides.
A single licensee might represent both parties, or the brokerage might be the common agent. Either way, the conflict must be disclosed and consented to in writing before it applies. Compensation does not automatically change because of dual agency, and any commission arrangements should be disclosed.
What a dual agent can do:
What a dual agent cannot do:
Minnesota allows a setup often called designated or appointed agency. In that case, the brokerage assigns different licensees to represent the buyer and the seller. You still work within one firm, but you each have your own advocate. The designation and safeguards should be documented, and the brokerage must follow procedures that prevent improper information sharing.
La Crescent sits right across the river from La Crosse. If the property is in Minnesota and your agent is acting under a Minnesota license, Minnesota rules govern your agency relationship. Some firms operate in both states or partner with out-of-state brokerages. If you are comparing options, ask which state’s rules apply to your transaction and request written clarification of who represents whom. Terminology and forms can differ between Minnesota and Wisconsin, so written clarity helps you avoid surprises.
Before you start working with an agent:
If dual agency is proposed:
Consider alternatives:
Questions to ask any prospective agent:
Dual agency is legal in Minnesota with written consent, but it changes how much an agent can advocate for you. In a fast-moving La Crescent market, clarity on representation helps you compete while protecting your interests. Choose the setup that fits your comfort level, your negotiation needs, and your timeline.
Ready to talk through your options, from single-agency buyer representation to designated agency within a brokerage? Reach out to Cam Kelly | OneTrust Real Estate to get clear, local guidance and a plan that supports your goals.
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